Influencer campaign for an AI assistant
We embraced the influence of human recommendation to promote an AI-powered tool
Client:
Machinet
Product:
AI assistant for software developers
Industry:
Productivity software
Target market:
Global
RESULTS
330K+
Impressions
400%
CPM optimization
Project goals
01
Generate awareness around the product launch
02
Stimulate free trial sign-ups for the tool
HOW WE DID IT
To spur interest and establish trust among the niche developer community, we partnered with one of the biggest influencers in the space.
The influencer tested out the tool and naturally integrated it into his content across YouTube and TikTok by introducing Machinet’s extension in JetBrains as a GPT-4-powered tool he uses to build API integrations.
The campaign garnered over 330,000 organic views, significantly boosting traffic to Machinet's website.
TAKEAWAYS
Partnering with influential figures in niche communities can effectively spark interest and credibility for new product launches.
TikTok can serve as a powerful platform for disseminating educational content and reaching professionals effectively.
LET'S CONNECT
FILL IN THIS FORM AND
AN EXPERT FROM OUR TEAM WILL GET IN TOUCH WITH YOU SHORTLY.
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