From Zero to 600+ Creators: How We Made Privacy Go Viral
What started as an experiment with a handful of influencers is now a growth engine.
Three years, 600+ collaborations, and 3,000+ content pieces later, we built a scalable customer acquisition channel that keeps delivering.
Client:
DeleteMe
Product:
Personal data removal service
Industry:
Cybersecurity, SaaS
Target market:
North America
RESULTS
600+
influencers activated
3,000+
content pieces created
300M+
organic views
Project goals
01
Build DeleteMe’s influencer program from the ground up
02
Drive ROI-positive customer acquisition via organic influencer content
03
Lower CAC through testing, storytelling, and niche exploration
Strategy
Our big idea was simple – let’s make privacy feel personal.
We built a storytelling framework tailored to each influencer’s audience, integrating privacy concerns into real conversations: a farmer breaking down “pig butchering” scams; a comedian interviewing a celebrity hacker to expose the dark world of data brokers; a political activist explaining the real risk of being doxxed.
No creative angle was too unconventional. Every story was designed to resonate deeply, turning privacy from a technical problem into an urgent, personal need. No platform was off-limits. We successfully scaled the program across YouTube, podcasts, TikTok, Instagram, and Substack.
HOW WE DID IT
The program’s success was built on meticulous operational precision and constant optimization:
Relentless Testing. We tested dozens of influencer niches, content angles, and messaging styles, analyzing thousands of data points to understand what actually drives conversions.
Audience-First Storytelling. Every creator was carefully briefed to frame DeleteMe through the lens of their audience’s values and experiences.
Cross-Platform Scaling. Whether it was a deep-dive YouTube video, a viral TikTok, or a podcast conversation, we optimized the message to fit each platform.
Operational Excellence. Behind the scenes, our team orchestrated hundreds of creator relationships, managed deliverables at scale, and refined campaign operations to ensure consistency without sacrificing creativity.
Always-On Optimization. We obsessed over data, dissected every piece of content, and iterated on creative formats to continually improve CAC and conversion rates.
TAKEAWAYS
Influencer marketing done right = strong ROI. We don’t chase viral content for the sake of it. We built a system that scaled creators, stories, and results, turning influencer marketing into a reliable, predictable growth engine.
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