We built lasting traffic by nurturing the community
Providing valuable answers to people who seek help can grow your brand.
Client:
NDA
Product:
EdTech software
Industry:
SaaS, educational technology
Target market:
Global
RESULTS
9x
Increase in monthly traffic driven from online community engagement
400%
Increase in User Retention on the website
2.75%
Conversion Rate - actual product purchase, not form fills or newsletter sign-ups
Project goals
01
Raise awareness about the product and its features
02
Build thought-leadership in the EdTech space
03
Connect with current users and potential new clients to address their needs and concerns
04
Engage the community and stimulate genuine interest in the brand's solution
How We Did It
Having identified the pain points and the most popular search queries of the TA, Mischka Agency compiled an industry-specific community management strategy.
Our deep understanding of the product features helped us compose thorough answers to the customers' FAQ providing them with meaningful guidance.
Relevant communication supplemented by a deliberate link-building strategy helped boost high-intent organic traffic.
Takeaways
By growing your presence and thought-leadership within the online community, you can establish consistent organic traffic and boost interest in your product or service.
Tracking and leading brand-related conversations is a powerful technique to enhance brand’s online reputation.
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