We tripled organic traffic with blog content
Our proven approach to strategic content marketing
ensured consistent growth of organic traffic
Client:
Cloutboost
Product:
Video Games Marketing Agency
Industry:
Marketing services
Target market:
Global
RESULTS
300%
Organic Traffic Increase
200%
Traffic Value Increase
+12 points
in Website Authority
Project goals
01
Drive targeted prospects to the website
02
Ensure steady traffic growth in the long run
03
Create content that drives conversions
04
Establish Cloutboost’s expertise and know-how in the field of video game marketing
HOW WE DID IT
To put it simply, our aim was to attract the clients’s prospects to the company’s website and to showcase why Cloutboost would be the best partner for their next campaign.
We started with defining the Buyer’s Persona by finding answers to the following questions: What are their needs, goals, interests? What are they looking for? What are their pain points and concerns?
After visualizing the buyer’s journey, we mapped out the content topics to cater to each step of the funnel.
Backed by in-depth keyword research and competitor analysis, our content strategy resulted in a steady growth of high-intent organic visitors.
Takeaways
Putting your resources into achieving temporary spikes of web traffic might not be the best content marketing strategy. On the other hand, investing the time and effort into building grounds for a steady growth of high-quality traffic pays off.
Data and research are the underlying factors of a successful content marketing strategy.
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