How we tripled organic traffic with blog content
Increasing organic traffic on your blog is not a stroke of random luck.
it’s a well-planned strategy.
Client:
Cloutboost
Product:
Agency's services
Industry:
Marketing agency
Target market:
Global
RESULTS
300%
Organic Traffic Increase
200%
Traffic Value Increase
Project goals
01
Drive targeted prospects to the website
02
Ensure steady traffic growth in the long run
03
Create content that would meet the interests and needs of the prospects
04
Establish Cloutboost’s expertise and know-how in the field of influencer marketing for video games
HOW WE DID IT
To put it simply, our aim was to attract the agency’s prospects to the company’s website and to showcase why Cloutboost would be the best partner for their next influencer campaign.
We started with defining the Buyer’s Persona by finding answers to the following questions: Who is the reader of the company’s blog? What are their needs, goals, interests? What are they looking for? What are their pain points and concerns?
After visualizing the buyer’s journey, we mapped out the content topics to cater to each step of the funnel.
Nailed down with in-depth keyword research and competitor organic traffic analysis our content strategy resulted in a steady growth of relevant organic traffic.
Takeaways
Putting your resources into achieving temporary spikes of traffic might not be the best content marketing strategy. On the other hand, investing the time and effort into building grounds for a steady growth of high-quality traffic pays off.
The key to success of your content marketing activities lies in the heavy utilization of data drawn from research and analysis.
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