How we drove over 1 Million YouTube Views for a mobile app
Look into your audience and talk to them “in their language”.
Location tracking app designed to keep your loved ones safe
Over 1 Million YouTube Views
YouTube influencers activated
To raise awareness about the personal security issue among the target audience
To drive app installs
How We Did It
In order to define the effective communication strategy, our team thoroughly studied the needs, interests, and concerns of the target audience.
We segmented several types of Buyer Persona and worked out the communication message for each TA segment.
After that, we selected YouTube influencers who would best resonate with each demographic group.
We worked closely with each influencer to ensure that the sponsored content is engaging and authentic. The influencers shared their own stories of using the app in a very emotional manner.
This personal approach allowed to showcase the real user stories that resonated with the viewers.
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