We drove over 1 Million YouTube Views for a mobile app
Look into your audience and talk to them “in their language”.
Location tracking app designed to keep your loved ones safe
Over 1 Million YouTube Views
YouTube influencers activated
Educate the audience about the importance of geo-tracking for personal safety
Drive app installs
How We Did It
In order to define the effective communication strategy, our team thoroughly studied the needs, interests, and concerns of the target audience.
We segmented several types of Buyer Persona and worked out the messaging for each TA segment.
After that, we selected YouTube influencers who would best resonate with each demo group.
We worked closely with each influencer to ensure that the sponsored content is engaging and authentic. The influencers shared their own stories of using the app in a relatable manner.
The real user stories we curated resonated with the viewers.
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