Influencer campaign for an online therapy provider

Client:

TOKITUS

Product:

Online therapy service

Industry:

Telehealth

Target market:

RESULTS

5.3%

Engagement Rate

CPM decrease (actual vs. projected CPM)

Project goals

Position Tokitus as a trusted remote therapy service.

Drive service sign-ups.

solution

Influencer Marketing

HOW WE DID IT

By employing our proven approach to targeted content creator selection, we identified mental health influencers who advocate for therapy destigmatization.

We carefully worked out a communication strategy that addressed the sensitive topic of therapy with compassion and humility.

We tested multiple content formats to optimize the campaign: from short videos to livestreams.

Each influencer shared a discount coupon to drive sign-ups.

TAKEAWAYS

You can meaningfully engage your target audience by partnering with individuals who speak about your brand in a candid and relatable manner.

Influencer campaign drove massive success for a VPN brand

We drove over 1 Million YouTube Views for a mobile app

LET'S CONNECT

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