Influencer campaign drove massive success for a VPN brand
Hotspot Shield VPN
CVR (clicks to sign-ups)
Deliver our client’s value proposition to diverse demo groups.
Drive app installs.
HOW WE DID IT
We helped Hotspot Shield VPN stand out in the cluttered VPN market by implementing hyper-targeted messaging via influencer partnerships.
VPN is a universal product that caters to a large variety of consumers - from travelers who feel unsafe using public wi-fi to gamers who want to switch to a game’s server in a different country. That’s why the first step of our campaign was to define specific target demo groups.
We then crafted a unique message for each group based on the value props that resonated with them the most.
We worked with influencers in travel, gaming, film, technology, and parenting genres to focus on the value props their audiences care about.
The campaign leveraged influencers on multiple platforms - YouTube, Twitch, and Instagram.
Influencer marketing is one of the most effective user acquisition channels.
Combined with retargeting it can drive immense results and positive ROAS.
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