How we built lasting traffic by nurturing the community

Providing valuable answers to people who seek help can grow your brand.

Client:
NDA
Product:
EdTech software
Industry:
SaaS, educational technology
Target market:
Global
RESULTS
9x
Increase in monthly traffic driven from online community engagement
400%
Increase in User Retention on the website
2.75%
Conversion Rate - actual product purchase, not form fills or newsletter sign-ups
Project goals
01
To raise awareness about the product and its features
02
To build thought-leadership in the area of EdTech
03
To connect with current users and potential new clients and address their needs and concerns
04
To engage the community and stimulate genuine interest in the brand
How We Did It
Having identified the pain points and the most popular search queries of the TA, Mischka Agency compiled an industry-specific community management strategy.
Our deep understanding of the product features helped us compose thorough answers providing the users with meaningful help.
Relevant communication supplemented by a deliberate link-building strategy helped boost high-intent organic traffic.
Takeaways
By growing your presence and thought-leadership within the online community you can establish consistent organic traffic with high interest in your product or service.
Tracking and leading brand-related conversations is a powerful technique to enhance brand’s online reputation.
Organic traffic from online community engagement sustains increases in growth in the long run.
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