INFLUENCER CAMPAIGN BOOSTED SIGN-UPS FOR AN EDTECH PLATFORM

We partnered with Mandarin tutors and language learning enthusiasts to tap into an affinitive audience of aspiring Mandarin learners.

We found influencers with substantial presence across multiple social platforms – TikTok, YouTube, and Instagram.

We instructed the creators to focus on the brand’s primary value proposition – the ease it provides for vocabulary memorization.

We proved that EdTech marketing can be fun! We collaborated with an English-speaking TikToker who sings popular songs in Chinese. He showed how he learns the lyrics of the songs with Hack Chinese.

Influencer marketing is an effective customer acquisition strategy for EdTech.

“I learned that successful marketing goes beyond numbers; it's about crafting meaningful narratives that resonate with customers on a personal level,” says Daniel Nalesnik, the Founder of Hack Chinese.