Influencer campaign for an online therapy provider
Client:
TOKITUS
Product:
Online therapy service
Industry:
Telehealth
Target market:
UK
RESULTS
5.3%
Engagement Rate
5x
CPM decrease (actual vs. projected CPM)
Project goals
01
Position Tokitus as a trusted remote therapy service.
02
Drive service sign-ups.
HOW WE DID IT
By employing our proven approach to targeted content creator selection, we identified mental health influencers who advocate for therapy destigmatization.
We carefully worked out a communication strategy that addressed the sensitive topic of therapy with compassion and humility.
We tested multiple content formats to optimize the campaign: from short videos to livestreams.
Each influencer shared a discount coupon to drive sign-ups.
TAKEAWAYS
You can meaningfully engage your target audience by partnering with individuals who speak about your brand in a candid and relatable manner.
LET'S CONNECT
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